Alright internet folks things just got wild in the gaming world. Twitch streamer Hasan Piker and tech billionaire Elon Musk are throwing virtual punches and it's all thanks to the new Assassin's Creed game. But wait there is more! The official Assassin's Creed account delivered a clapback so epic it might just be the highlight of the year. Let's break down this drama bomb and see what went down.
It Started with a Stream: Hasan Piker Plays Assassin's Creed Shadows and Controversy Brews
So here is the deal Ubisoft's new game Assassin's Creed Shadows is coming out and like any big game they are doing promotions. They partnered with popular leftist streamer Hasan Piker for a sponsored stream. Seems normal right? Well buckle up because this is the internet.
Mark "Grummz" Kern a known figure in the "anti-woke" gaming crowd decided to stir the pot. He quoted Hasan's tweet about the sponsored stream and accused Ubisoft of giving money to "terrorist-platforming streamers." Okay a bit extreme but standard Twitter stuff.
Then Elon Musk himself jumped in. Yes that Elon Musk. He called Hasan a "fraud" and a "sell-out" claiming he was promoting a "terrible game" just for the cash. Musk clearly was not happy about Hasan's involvement.
Ubisoft's Legendary Clapback: "Is That What the Guy Playing Your Path of Exile 2 Account Told You?"
Now this is where things get legendary. The official Assassin's Creed Twitter account which is verified with a gold check mark decided they were not having it. They responded directly to Elon Musk with a tweet for the ages. And what did they say? "Is that what the guy playing your Path of Exile 2 account told you?"
Mic drop. Seriously. This tweet went viral like wildfire. It racked up hundreds of thousands of likes millions of views and the internet basically exploded with applause. Ubisoft just roasted Elon Musk on a brand account and it was brutal and brilliant all at once.
The tweet is a reference to a recent embarrassing story about Musk. He had bragged about being a top player in games like Diablo 4 and Path of Exile 2. However it came out that he might have been paying other players to boost his accounts and make him look good. Ouch. Ubisoft weaponized this rumor perfectly against Musk in defense of Hasan and their game.
Why All the Hate for Assassin's Creed Shadows? The "Anti-Woke" Brigade Strikes Again
You might be wondering why Assassin's Creed Shadows is even controversial in the first place. Well it is sadly part of the ongoing "anti-woke" backlash we see online. The game is set in feudal Japan and features a Black samurai named Yasuke as one of the main characters. Some gamers and right-wing commentators are complaining about historical accuracy and diversity in games calling it "DEI" pushing and all that jazz.
Ubisoft is standing their ground though. They have emphasized that Assassin's Creed is historical fiction and that Yasuke was a real historical figure. They are aiming for a respectful portrayal of feudal Japan while still telling a fictional story with diverse characters. The "controversy" seems manufactured and many see it as just another example of online hate targeting diversity and inclusion in entertainment.
More Than Just a Tweet: Ubisoft Defends Devs and Stands Against Hate
Ubisoft's clapback tweet is more than just a funny internet moment. It sends a message. It shows they are willing to defend their game their developers and the streamers they work with against online harassment and manufactured outrage.
Reports even suggest Ubisoft suggested their developers "shelter in place" to avoid potential harassment from the anti-DEI crowd. This shows the company is taking the safety and well-being of their team seriously. The tweet from the Assassin's Creed account becomes a symbol of that support a faceless brand account fighting back against hate on behalf of its creators and community.
Hasan Piker: Streamer Political Commentator and Now Center of a Gaming Feud
So who is Hasan Piker anyway? He is a popular Twitch streamer known as HasanAbi online. He is a political commentator with a leftist perspective. He streams for hours every day talking about news politics and culture to a massive audience. He is known for his engaging style and often humorous takes on serious issues. His popularity especially among young viewers makes him an influential voice online.
The New Yorker even wrote about Hasan Piker alongside figures like Joe Rogan as part of a new media ecosystem focused on "parasociality" and "the art of the hang." Basically people connect with streamers like Hasan because they feel like they are hanging out with a friend and getting real takes on the world. This kind of connection and authenticity is powerful in today's media landscape.
Key Players in the Assassin's Creed Twitter Feud:
- Hasan Piker (HasanAbi): Popular Twitch streamer and political commentator.
- Elon Musk: Tech billionaire CEO of Tesla and X (Twitter).
- Ubisoft: Video game developer and publisher of Assassin's Creed.
- Assassin's Creed X Account: Official Twitter account for the Assassin's Creed game series.
- Mark "Grummz" Kern: Figure in the "anti-woke" gaming community.
Going Down Fighting: Ubisoft's Bold Move and the Future of Brand Twitter
Ubisoft's response to Elon Musk is pretty unprecedented. Brands usually stay neutral or corporate-speak their way out of controversies. But Assassin's Creed went full scorched earth roasting one of the richest and most powerful people on the planet. Some are hoping this marks a new trend of brands being more willing to stand up against hate and manufactured outrage even if it is risky.
The big question now is what happens next? Will Elon Musk respond? Will this feud escalate? Or will this just be a legendary internet moment that everyone remembers as the time Assassin's Creed went rogue and defended its game and its streamer with a perfectly aimed digital dagger? Either way it is a wild ride to watch unfold and shows that even brand accounts can pack a punch in the world of online drama.