Travis Scott recently released his song titled “4x4” which is his first solo release since his 2023 Utopia album. This release followed some teaser appearances such as during a Monday Night Raw and a live debut at the College Football Playoff National Championship game.
"4X4" Song Release and Background
After a performance of the song on multiple events the song was made available on all major streaming services. The release had built momentum by giving different previews of the sound in key spaces which made the full song release more important for those waiting. The song is produced by Tay Keith. The official version followed a halftime performance at the College Football Playoff National Championship game on January 20.
College Football Performance
He debuted his “4x4” during a very unique Halftime show during the 2025 College Football Playoff National Championship game where Ohio State beat Notre Dame 34-23. This is a rare platform that can add viewership across both sports and music viewers by having them engaged in his performance. This unique blend between performance spaces makes him memorable for doing unique shows.
Charitable Efforts
Along with releasing his music and building excitement Travis Scott is also donating a portion of all his revenue toward a special cause. He pledged the profits to the wildfire relief efforts with all proceeds from the CD bundle and LADD merchandise benefitting the Direct Relief's California Wildfire Response Fund. This charitable action aligns with efforts to help the communities in need.
Previous Appearances
While getting closer to the official release of the new song Travis Scott made an apperance as a WWE Raw theme song on the debut of its Netflix event on January 6 . He was also on a flight to Paris for fashion week and was also noted turning up at local night clubs.
Teasing the New Release
In addition to releasing his new music and being on the WWE the Houston native was spotted in Paris where he also teased some new music during a Dj set which gave all new listeners something to enjoy for this phase of his career.
Musical Style and Lyrics
The song “4x4” is produced with an heavy base beat mixed with brass. Which showcase all types of unique sound profiles that is combined. Lyrically, The track reflects confidence with mentions of high end taste along with boasting personal success.
Themes in the Music
The chorus which states, “Four-by-four, I tint my windows up” suggest elements of wanting to control how others see his life and journey as well.It can also be a play on not wanting the public to see “his next moves.” Each song detail is designed for his fan base and those who love complex deliveries of rhythm and beats that are signature to this artist.
Travis Scott's Career Progression
The release of “4x4” shows how prolific this artist is at having influence over many areas of music, entertainment and style with many platforms being interested in showcasing new and interesting takes for all that are interested. It also highlighted that after the release of his 2023 album Utopia he is making strides in expanding his personal discography with a focus on the elements that has previously earned his popularity.
Past projects
In addition to "4X4" there has been the re-release of "Days Before Rodeo" mixtapes along with collaborations with other artists like Ice Spice, Mustard, and Future creating momentum into this current solo release.
Upcoming Events
The release of “4x4” is to also be used as a jump off to start promotion of performances scheduled at Coachella and also Reading and Leeds festivals. This signals all new things to look forward to throughout the 2025 year.
Exploring Various Partnerships
Travis Scott is known to expand the bounderies of unique promotional practices while creating ways to increase his following with other ventures such as working with the WWE as was seen on RAW in January.
Key Takeaways
- Travis Scott has released his new song called “4X4” which has been highly anticipated from his fan base.
- The track had its start by showcasing on various public events such as a football game and the WWE.
- The profits are dedicated to relief fund for those impacted by California wildfires which brings a philanthropic side to the music.
- The song and its events leading up to release builds the stage for future projects from this artist.
- The unique production of his music brings to light new methods of musical direction while staying true to his distinct style of art.