Right before Super Bowl LIX in New Orleans began one of the more talked about commercials featured Martha Stewart. The 83-year-old personality starred in a commercial for Skechers a sneaker brand. The advertisement showed her dancing while wearing Skechers shoes. Stewart displayed some surprising dance moves. Many viewers noticed the same thing about her performance and shared breakdancing jokes online.
It appeared Stewart was breakdancing in the commercial. While her moves might not be Olympic-level they were certainly memorable. Social media was quickly filled with reactions to Stewart's Skechers commercial during the Super Bowl game.
Check out some fan reactions below:
X user @THR shared a clip of the commercial and wrote "Martha Stewart stars in Sketchers commercial during #SuperBowlLIX"
X user @Arda commented on Stewart's dance style with "That Martha Stewart Sketchers commercial #SuperBowl" along with a GIF appearing to show breakdancing.
X user @checktherhyme1_ joked about the specific dance move "They had Martha Stewart doing the heel toe in Skechers" and included a video clip from the ad.
X user @JamTheMighty stated "I just saw Martha Stewart poppin and lockin in some Sketchers…#SuperBowlLIX #SuperBowl"
X user @LeeBruh_Greene admitted to a near-choking experience "I almost choked on my water watching Martha in that Skechers commercial lmfao"
X user @DaddyDimmuTv simply described the commercial as unexpected "This Martha Stewart shoe commercial is a fever dream"
What Martha Stewart's Super Bowl Skechers Ad Means For Celebrity Endorsements
Unexpected Celebrity Pairings Can Generate Buzz
Martha Stewart starring in a Super Bowl commercial for Skechers is an unexpected pairing. Stewart is known for her domestic lifestyle brand not necessarily athletic wear. Skechers typically features athletes and younger celebrities in their advertisements. This unusual casting choice made the commercial more noteworthy. The online reactions show that the surprise factor amplified the advertisement's visibility. By choosing someone outside the typical celebrity athlete mold Skechers may have aimed to capture attention THRough the unexpected nature of the collaboration. This approach indicates a possible trend toward brands seeking unique celebrity partnerships to cut through Super Bowl ad noise.
Our Take On Martha Stewart's Breakdancing Skechers Commercial
Humor and Unexpected Performances Resonate with Super Bowl Viewers
The humor in Martha Stewart’s Skechers commercial clearly landed well with Super Bowl viewers. The breakdancing jokes that flooded social media prove the advertisement was successful in generating engagement. Super Bowl commercials often rely on humor and spectacle to be memorable. Stewart's willingness to participate in a somewhat self-deprecating and funny scenario likely broadened the commercial's appeal. Her unexpected dance moves and the lighthearted tone of the ad provided entertainment during the Super Bowl broadcast. This suggests that embracing humor and unexpected performances from celebrities can be an effective strategy for brands aiming to create viral Super Bowl moments. The Skechers commercial demonstrated how a surprising and funny approach can resonate strongly with a large audience and become a major topic of conversation during and after the game.
Source: usatoday.com, inkl.com, X