Former New England Patriots head coach Bill Belichick showed up in a Dunkin' Super Bowl commercial with his girlfriend Jordon Hudson. The duo joined Ben Affleck for the coffee brand's Big Game advertisement.
The full seven-minute Dunkin ' advertisement aired at the start of Super Bowl 2025. It featured surprise appearances from Belichick and Hudson plus Donnie Wahlberg and Druski. This year's Dunkin' commercial follows Ben Affleck resurrecting the DunKings with his brother Casey Affleck. They visit a Java Jam and sign T-shirts for fans. Belichick and his girlfriend became DunKings members in place of Matt Damon and Tom Brady from last year's advertisement. Belichick sported an orange DunKings tracksuit. Hudson wore a hot pink DunQueens sweatsuit.
Actor Jeremy Strong also joined the group. He is found covered in coffee grounds. Strong said his inspiration was "Dunkin' is Boston. Boston is Paul Revere." Strong transformed into Paul Revere. The DunKings then faced off against the Drip Squad led by Druski. Paul Revere announced “America Runneth on Dunkin’!” The two teams agreed to a truce and a Dunkin’ promotion with a new DunKings $6 meal deal.
Belichick's only line in the commercial was a response to the rival group the "Barista Buds." Hudson and Belichick went public with their relationship in January 2024 but have reportedly been together since 2022.
What Bill Belichick's DunKings Stint Means For His Post-Coaching Career
Belichick Is Embracing Pop Culture After Patriots Departure
Bill Belichick's appearance in a lighthearted Super Bowl commercial suggests a shift in his public image. Known for his serious demeanor and football focus Belichick is now engaging with popular culture in a fun way. This move could indicate Belichick is exploring opportunities beyond coaching after leaving the Patriots. He might be open to media appearances endorsements or other ventures that leverage his fame in a different direction.
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The inclusion of Jordon Hudson in the commercial also highlights their public relationship. Their participation together suggests a willingness to share their lives more openly. This Super Bowl commercial could be a start for more public engagements for Belichick and Hudson as a couple.
Our Take On Bill Belichick In The DunKings Commercial
Belichick Proves He Has A Sense Of Humor
Bill Belichick's cameo in the Dunkin' DunKings commercial is unexpected and entertaining. It shows a different side of the legendary coach one that is willing to poke fun at himself and participate in a humorous advertisement. The commercial is funny because of Belichick’s serious persona contrasted with the silly DunKings concept. His deadpan delivery and orange tracksuit are inherently amusing. This appearance is a smart way for Belichick to stay relevant in the public eye and maybe even gain new fans who appreciate his unexpected comedic turn.
The Dunkin' Super Bowl commercial is a success because of its star power and humor. Belichick's presence is a key part of that appeal. It's memorable and generates buzz making it a win for Dunkin' and for Belichick in his post-Patriots chapter.
Source: nypost.com, nesn.com, boston.com, rollingstone.com