Okay Batman fans you are not going to believe this. We're all waiting for news on the official new Batman for the DCU right? But out of nowhere we got... Jason Bateman as Batman ? Yep you read that correctly. It is not for a movie though. It is for a State Farm commercial and the internet is buzzing about it.
Bateman vs Batman: State Farm Ad Turns Insurance into a Hilarious Gotham Showdown
State Farm just dropped a commercial and it's gone totally viral. Why? Because it stars Jason Bateman in a Batman suit. The ad is officially backed by DC Comics which makes it even more of a head-turner. It is not some fan-made thing this is the real deal folks a DC-approved Batman State Farm commercial.
The premise is comedy gold. Bateman is basically trying to be Batman but he is well... Jason Bateman. He runs into a whole bunch of classic Batman villains in Gotham City and let's just say things do not go exactly as planned for "Bateman". It is all to highlight that when it comes to protection you need the real deal State Farm not just any old insurance. Get it? Batman vs Bateman! Clever right?
Fans are Loving Bateman as Batman (Even Though It's for an Insurance Ad!)
You might think fans would be confused or maybe even annoyed by this bizarre Batman casting but surprisingly the reaction has been super positive. People online are genuinely impressed with how Bateman looks as Batman and how funny the whole concept is.
Redditors are all over it saying things like "Bateman vs Batman State Farm commercial was dope!". Some are even joking to James Gunn head of DC Studios to "Take notes Gunn. This was amazing. The fan response cannot be ignored." It seems like fans who are hungry for any Batman content are eating this up especially while we are all waiting for news on who will officially don the cowl in the DCU whenever that happens.
Plus with Robert Pattinson's The Batman 2 still being a ways off this State Farm ad is giving fans a fun little Batman fix in the meantime. Who knew insurance could be this entertaining?
Comic-Accurate Villains Steal The Show: Behind the Scenes of the "Batman vs Bateman" Commercial
The commercial does not just feature Jason Bateman in a Batsuit. It also brings in some seriously cool comic-accurate versions of Batman's famous Rogues Gallery. We are talking Two-Face The Riddler Catwoman and The Joker all looking like they stepped straight out of the comics.
SZA the singer plays Catwoman Kai Cenat a popular streamer is a Gotham City citizen and Jordan Howlett from TikTok is Commissioner Gordon. Then you have Abby May as Poison Ivy Josh Meyer as The Riddler Andrew Tippie as Two-Face and Josh Harp as The Joker. That's quite a lineup for a commercial!
behind-the-scenes photos and videos are popping up online and they show just how much effort went into making these villains look amazing. Fans are saying these villain designs are better than some of what we have seen in actual Batman movies . That is high praise for a State Farm ad! The makeup and costume departments really nailed it.
Beyond Bateman: Celebrity Cameos and Social Media Stars Add to the Ad's Appeal
State Farm went all out to make this commercial appeal to a broad audience. They included not just Jason Bateman but also some big names from the music and online world. Having SZA as Catwoman for example brings in a whole different fanbase. And casting popular creators like Kai Cenat and Jordan Howlett is a smart move to grab the attention of younger viewers who spend a lot of time online.
State Farm's Head of Marketing Alyson Griffin said they specifically wanted to appeal to a "very broad audience" with this campaign. They are even running the ad during March Madness basketball tournaments which are known for having a huge and diverse viewership. Putting social media stars on TV ads can be risky but State Farm is betting it will pay off and early reactions seem to suggest they are right.
Listing of Celebrities and Characters in the State Farm "Batman vs Bateman" Commercial:
- Jason Bateman as Bateman (Funny Batman Stand-in)
- Nicholas Hayner as Batman (The Real Deal)
- SZA as Catwoman
- Kai Cenat as Gotham City Citizen
- Jordan Howlett (Jordan the Stallion) as Commissioner Gordon
- Abby May as Poison Ivy
- Josh Meyer as The Riddler
- Andrew Tippie as Two-Face
- Josh Harp as The Joker
From Super Bowl to March Madness: State Farm Goes Big with Batman for Ad Campaign
Originally this "Batman vs Bateman" commercial was supposed to air during the Super Bowl. However due to the wildfires in Los Angeles the debut was pushed back and now it is airing during March Madness college basketball. Even though the timing shifted the scale of the campaign is still huge. State Farm is using this ad across TV digital video streaming audio and social media. They are really going all in on this Batman theme.
The goal for State Farm is to stand out from other insurance companies and make people think about what kind of coverage they really have. As Jake from State Farm says in the ad "Having insurance isn’t the same as having State Farm. It’s like getting Bateman when you need the protection of Batman." It's a funny way to get a serious message across and judging by the online buzz it is definitely working. Who knows maybe we will even see Jake from State Farm courtside at a March Madness game. Never say never!