Actress and writer Issa Rae appeared in a recent Super Bowl commercial for TurboTax resulting in amusing responses and discussions regarding how wealthy individuals manage their taxes. The advertisement depicts Issa Rae in a stressed scenario related to tax preparation only to awaken from it realizing TurboTax simplifies the process. This marks Issa Rae's entry into Super Bowl commercials a move she has reportedly aimed for.
According to a report from Adweek the commercial portrays Issa Rae rushing to a tax preparation office with a box of receipts. She then discovers the office is closed revealing it was all a dream. In reality she is relaxing poolside and her TurboTax expert confirms her taxes are complete via phone. While Adweek acknowledges Issa Rae's humor and talent they question the relatability of the ad. The article suggests viewers might find it difficult to believe that a successful actress like Issa Rae with a substantial HBO deal and net worth would use a typical tax preparation service or budget software.
In contrast CNN interviewed Issa Rae who shared her enthusiasm for the TurboTax commercial. She stated that doing a Super Bowl commercial was on her "bucket list". Rae mentioned her past experience using TurboTax and appreciation for their mobile application. She highlighted the commercial's aim to show how TurboTax experts can ease the burden of tax preparation. Regarding her Super Bowl favorites Rae mentioned Beyonce's halftime performance at Super Bowl XLVII. She also jokingly promoted her own prosecco brand Viarae as a perfect pairing for Super Bowl snacks.
What Issa Rae's TurboTax Super Bowl Ad Means For Celebrity Endorsements
Celebrity Ads Can Spark Relatability Debates And Brand Awareness
Issa Rae's involvement in the TurboTax Super Bowl commercial underscores the ongoing trend of celebrity endorsements in advertising. Such commercials often aim to leverage a celebrity's image to boost brand recognition and appeal to a broad audience. However as highlighted by Adweek these ads can also trigger discussions about the authenticity and relatability of the celebrity's portrayal in relation to the product or service. In this instance the question arises whether viewers truly see Issa Rae as someone who personally uses budget tax software given her professional success.
Despite potential questions about relatability the commercial undoubtedly places TurboTax in front of a massive Super Bowl audience . Issa Rae's popularity and comedic presence ensure the ad is noticed and likely remembered. This large-scale exposure is valuable for TurboTax regardless of whether every viewer believes Issa Rae is a typical user. The humorous scenario and Rae's engaging performance can still effectively convey the message of tax preparation being simplified by TurboTax.
Our Take On Issa Rae's TurboTax Super Bowl Commercial
The TurboTax Ad Successfully Uses Humor Even With Relatability Questions
Issa Rae’s TurboTax Super Bowl commercial effectively employs humor to address a generally unexciting topic – taxes. The dream sequence and Issa Rae's comedic timing make the ad entertaining and memorable which is crucial during the Super Bowl's competitive advertising landscape. While Adweek raises a valid point regarding the realistic portrayal of Issa Rae as a TurboTax user this critique might overlook the broader goal of Super Bowl commercials.
Super Bowl ads often prioritize broad appeal and brand visibility over hyper-realistic scenarios. The use of a celebrity like Issa Rae is intended to grab attention and create a positive brand association. Even if viewers are aware that Issa Rae likely has professional accountants the humor and message of ease-of-use can still resonate. Ultimately the TurboTax commercial with Issa Rae probably achieves its main objective: making TurboTax a talked-about brand during the Super Bowl.
Sources: Adweek, CNN