Okay celeb fans you know Heidi Klum right? Supermodel extraordinaire and icon. Well her daughter Leni Klum is following in her footsteps big time. Leni is carving out her own modeling path and recently she teamed up with her mom for some ads for the lingerie brand Intimissimi. Guess what? Some people online had opinions and not all of them were positive. But Leni being Leni is handling it like a pro.
Lingerie Love or Too Much? Why Leni and Heidi's Ads Stirred Up Social Media
So Heidi and Leni Klum did these ads together for Intimissimi an Italian lingerie brand. They have actually posed together for this brand multiple times. And each time it seems to get some folks talking. The ads are lingerie ads. Mother and daughter are both in them. Simple as that. But some people on the internet had mixed reactions. After one ad in October 2024 comments started popping up. Some people said it made them feel "uncomfortable" or gave them a "yucky feeling." They wondered why a daughter would pose in revealing lingerie with her mom. It sparked a bit of an online debate.
However it wasn't all negative. Plenty of people jumped to defend the Klums. Many users pointed out that both women are beautiful and they are simply doing their job as models. Some comments highlighted that modeling underwear is something people have been doing forever and there is nothing strange about it. It is just fashion and advertising right?
Leni's Wise Words: Ignoring Negativity and Focusing on the Positive (Plus a Funny Language Barrier!)

Leni Klum herself has now responded to the criticism. She spoke to Glamour Germany about how she deals with the negative comments. And her answer is pretty mature and insightful for a 20-year-old. Leni said she always tries to remember that no matter what she does someone will not like it. She pointed out that you cannot control other people's opinions and it is not worth focusing too much on the negative stuff.
Leni wisely stated that if you spend a lot of time on social media it is easy to get caught up in negativity. But she prefers to see the positive side. And she hilariously added a little secret weapon for dodging the hate: most of the negative comments are in German which she does not fully understand! She joked that not understanding the language actually helps her ignore the criticism. Smart move Leni!
Following Mom's Footsteps and Forging Her Own Path: Leni's Modeling Career Takes Off

Leni Klum is definitely following in her supermodel mom's footsteps. She started her modeling career at 16 and even landed her first Vogue Germany cover with Heidi back in 2021. She had actually wanted to start modeling even younger at 13 but Heidi advised her to wait. Looking back Leni is grateful for her mom's guidance. She told Glamour Germany that without her mother's advice she might have been "naive" about the industry and not understood all the work that goes into modeling behind the scenes. It is not just about looking pretty she says it takes a lot of discipline.
Leni is not just riding on her mom's fame though. She is putting in the work. She is traveling alone going to school at NYU for interior design and building her own career. She acknowledges that she got a head start because of her mom and is grateful for the opportunities. But she is also determined to make her own mark in the modeling world.
Heidi's Mom Advice: Happiness in the Mirror is Key

Heidi Klum has been super supportive of Leni's modeling journey. She has shared some key advice with her daughter over the years. In a 2023 interview Heidi told Fox News Digital the best advice she gave Leni about modeling is to always be happy with herself when she looks in the mirror. That's what is most important Heidi emphasized. It sounds like Heidi is teaching Leni to have confidence and self-love in a sometimes tough industry which is great parenting.
More Celebrity Kids in Modeling: Leni Joins a Growing Trend

Leni Klum is not the only celebrity kid making waves in the modeling world. It is becoming quite a trend. Here are some other famous offspring who have stepped onto the runway or posed for the cameras:
- Julez Smith: Beyoncé's nephew and Solange Knowles' son made his runway debut in 2024.
- Henry Samuel: Heidi Klum's son with Seal also made his runway debut in 2025.
- Kylie Jenner: Kris and Caitlyn Jenner's youngest daughter has been modeling since she was a teen.
- Alana Hadid: Gigi and Bella Hadid's older sister also entered the modeling world.
- Sunday Rose Kidman Urban: Nicole Kidman and Keith Urban's daughter debuted at a Miu Miu show in 2024.
- Dream Kardashian: Rob Kardashian and Blac Chyna's daughter walked her first runway at age 7.
- Paris Jackson: Michael Jackson's daughter signed with IMG Models.
- Natalia Bryant: Kobe Bryant's daughter has walked for Versace.
- Kaia Gerber: Cindy Crawford's daughter is a major force in modeling.
- Kendall Jenner: Part of the Kardashian-Jenner clan and a high-fashion model.
- Gigi and Bella Hadid: Yolanda Hadid's daughters are both super successful models.
It seems like the modeling gene runs strong in Hollywood families!
Leni Klum: Confident Talented and Handling It All Like a Pro

So Leni Klum is out there building her own modeling career posing for lingerie ads with her supermodel mom and taking criticism in stride. She is clearly talented disciplined and has a great attitude. She is learning from the best getting solid advice from her mom and developing her own voice in the fashion world. Leni is definitely one to watch and it will be exciting to see what she accomplishes next!