Hollywood star Matt Damon and soccer legend David Beckham team up for a Stella Artois Super Bowl commercial playing unexpectedly as long-lost twin brothers. This entertaining advertisement directed by Ben Affleck is already creating buzz before Super Bowl LIX.
The commercial starts with Beckham discovering a surprising family secret. His parents apparently had twins but one was left behind in the United States. This "other David" is revealed to be none other than Matt Damon. The ad follows Beckham's journey to meet his twin brother showing their initial culture differences and eventual bonding over Stella Artois. Even confusions about buffalo wings made with chicken not buffalo become points of connection. The shared love for the pilsner brewed since 1926 unites them.
Interestingly this Stella Artois Super Bowl ad is a product of Artists Equity. This production company is co-founded by Damon and Affleck adding another layer to their collaboration. While Affleck stayed behind the camera for this project Damon ensured to include a playful jab at his longtime friend in the 60 second spot. In a humorous moment Damon's character marvels at Beckham's fame and then questions his own level of celebrity asking "Like Matt Damon famous?".
According to boston.com the Stella Artois commercial is directed by Ben Affleck and produced by Artists Equity. This continues the trend of Dunkin’ Super Bowl commercials from previous years which also had Affleck in the director's chair and Artists Equity at the production helm.
What This Super Bowl Commercial Means For Matt Damon's Brand And Career
Matt Damon Continues Super Bowl Ad Streak After Dunkin's Success
Matt Damon's appearance in this Stella Artois commercial marks his second consecutive year starring in a high profile Super Bowl ad. Last year he starred in a Dunkin' Donuts commercial which became a viral sensation. This new collaboration suggests Damon is becoming a sought after face for Super Bowl advertising. His involvement in these ads is not just limited to acting. His production company Artists Equity is consistently involved. This indicates a strategic move to blend his acting career with his production ventures.
GQ.com reported Matt Damon mentioned Artists Equity came up with the idea for the Stella Artois commercial. Damon said “It was something that our ad team at Artists Equity came up with. I've been working with Stella through Water.org for over a decade and they've been just phenomenal partners for us. So we were talking to them to try to build a campaign and this is what the guys came up with. And I just thought it was so funny. The big thing was to pitch it to David and make sure he liked it.” This highlights Artists Equity's role in creating impactful advertising campaigns beyond film and television.
Our Take On The Stella Artois Super Bowl Commercial With Damon And Beckham
Stella Artois Ad Cleverly Uses Humor And Star Power For "Moments Worth More" Campaign
The Stella Artois Super Bowl commercial starring Matt Damon and David Beckham is a smart and entertaining piece of advertising. The concept of long-lost twins is inherently funny and the casting of Damon and Beckham as brothers plays on their existing public personas. Beckham's global appeal and Damon's everyman charm create a relatable and engaging dynamic. Ben Affleck's direction ensures a polished and humorous final product.
The focus on "Moments Worth More" campaign is also effective. The advertisement emphasizes connection and shared experiences over a beer. In a landscape of often sentimental Super Bowl commercials Stella Artois offers a lighthearted and genuinely funny approach. The inclusion of Artists Equity suggests a commitment to quality storytelling even in advertising. As foodsided.com pointed out the Matt Damon and David Beckham commercial is a winner because "it chooses to take on the Affleck/Damon connection head on. It might not be the huge moment in the commercial but it is the one that people will remember."
The drum.com notes Stella Artois sees this Super Bowl return as a way to set the tone for a "bigger and bolder" year in marketing. With Damon and Beckham leading the charge and Affleck's directorial touch the "David & Dave" campaign appears well positioned to achieve that goal and leave a lasting impression on Super Bowl viewers.
Sources: boston.com, gq.com, Hollywoodreporter.com, foodsided.com, thedrum.com