Meg Ryan and Billy Crystal stars of " When Harry Met Sally " reunited for a Hellmann's mayonnaise commercial during the 2025 Super Bowl . This advertisement pays tribute to a well-known scene from the 1989 romantic comedy.
Hellmann's Super Bowl Ad Recreates Famous Katz's Deli Scene from When Harry Met Sally Movie
Hellmann’s mayonnaise created a Super Bowl commercial that references the 35th anniversary of the movie “When Harry Met Sally.” The advertisement recreates the famous scene at Katz’s Delicatessen. In this scene Meg Ryan pretends to have an orgasm while dining with Billy Crystal.
The 30-second commercial shows Sally and Harry at Katz’s Deli. Sally is eating a turkey sandwich . She adds Hellmann’s mayonnaise to her sandwich. This addition dramatically improves the flavor causing a passionate reaction from Sally.
Sydney Sweeney Delivers Iconic Line in Hellmann's Super Bowl Commercial Featuring Meg Ryan and Billy Crystal
Actress Sydney Sweeney observes Sally’s reaction in the commercial. Sweeney then delivers the memorable line "I’ll have what she’s having." This line is originally from the movie scene.
Meg Ryan stated reuniting with Billy Crystal and playing Sally again was enjoyable. She hopes fans will appreciate revisiting the scene with Hellmann’s mayonnaise as a new element.
Billy Crystal mentioned that returning to Katz’s Deli with Meg Ryan was an easy decision. He credited Hellmann’s for creating the commercial concept and a humorous script. Crystal noted the ad brings laughter and nostalgia celebrating the 35th anniversary of "When Harry Met Sally" during the Super Bowl.
Hellmann's Aims for Memorable Super Bowl Ad Campaign with Nostalgic Reunion and Humor
Hellmann’s Super Bowl advertisement for 2025 aimed to be memorable. The brand recreated a scene from "When Harry Met Sally" using original actors and iconic elements. The goal was to make the advertisement humorous and to evoke nostalgia.
The commercial was Filmed at Katz’s Delicatessen the original location of the movie scene. Meg Ryan and Billy Crystal returned to the same table used in the film. Sydney Sweeney delivers the iconic line from the same table as in the movie.
Hellmann’s views the advertisement as a sequel to the original Katz's Deli scene. They believe it offers a unique experience knowing a full movie sequel is unlikely. The commercial is designed to resonate across different demographics and age groups connecting with both long-time fans and new viewers.
The advertisement includes Easter eggs for fans of "When Harry Met Sally". Billy Crystal wears a cable-knit sweater similar to the one in the movie. Meg Ryan's character orders a turkey sandwich on rye consistent with the original scene. The commercial emphasizes the humor and relatability of the original movie scene while highlighting Hellmann's mayonnaise.
Hellmann's Super Bowl Ad Campaign Extends Beyond the Game with Valentine's Day Tie-ins
The Super Bowl commercial is part of a larger campaign for Hellmann’s. The advertisement campaign is scheduled to continue through May. Hellmann's is planning a Valentine's Day screening of "When Harry Met Sally" in partnership with People Magazine and Dotdash Meredith. They will also release online content focused on meet-cutes and couples' sandwich preferences to further engage audiences.
Hellmann’s emphasizes the advertisement’s simplicity and humor as key to its effectiveness. They believe the commercial brings together movie-based nostalgia celebrity cameos and product focus effectively. The advertisement aims to highlight Hellmann's mayonnaise as a key ingredient for enhancing everyday sandwiches making them extraordinary.