MrBeast, whose real name is Jimmy Donaldson, is a highly notable online figure. His popularity comes from high production and large scale videos on Youtube as well as other media endeavors like a new reality show on Amazon called "Beast Games."
The Rise of MrBeast
Starting at just the age of thirteen he has garnered over 344 million subscribers. This large audience comes from his extreme stunts and charity-based videos. He also earned more than 600 million dollars within the past year which made him a prominent media influencer with many revenue streams.
A Mix of Stunts and Charity
MrBeast’s content incorporates different variations which showcases his personality by exploring things like being buried alive, or helping large groups. He also offers cash rewards and unique gifts in order to keep viewership numbers at a high rate making him very unique in his ability to engage.
Beast Games: A Record-Breaking Reality Show
Donaldson's recent debut on Amazon Prime's streaming platform gave way to the creation of the most expensive reality show named “Beast Games.” His goal is to reach wider audiences. His production budget went over 100 million dollars with 5 million in cash for the final winner. The success has been noted by streaming statistics and media coverage.
Record Viewership
The show reached over 50 million views within its first 25 days making it Amazon's most watched unscripted show ever in addition to hitting number 1 in over 80 countries. The format also allowed to see how much influence he can have over those that do not engage in the Youtube platforms. He has shown what influence his brand has in a real life context.
The Design and Dynamics of Beast Games
The shows format uses a dystopian theme with colorful sets from large scale arenas to a replica town which adds to its visual aspects. Competitors in track suits compete in high stake games with some challenges testing their morality over greed.
Inspired by "Squid Games"
“Beast Games” uses an aesthetic familiar to “Squid Games” using pastels and matching outfits while creating tests of both strength and mental acuity that all play a central role in which competitors will continue in the competition or will be eliminated.
Challenges and Controversies
"Beast Games" also has issues related to exploitation, lack of organization and abuse of power while highlighting the desire for financial gain and fame among the contestants which lead to legal trouble.
Real Issues Exposed
Despite it’s fun presentation many people view the show through the scope of capitalism that highlights extreme competition over the struggles of people while promoting some to be more favorable than others. These themes all contributed to the underlying message which became known during the broadcast by most critical viewers.
Lawsuit from Contestants
A lawsuit filed against Mr. Beast and Amazon alleges mistreatment to the contestants, unfair practices during production such as sexual harassment and even claims of lying from producers as the filming progressed. These accusations were made as reports about favoritism poor living and safety concerns all came forward as information was released by former contestants.
MrBeast: More than a Content Creator
Despite all issues MrBeast and his content has transformed in order to influence and grow his status to be much more than a single entity. Through using this style of growth he has shown how one could expand from basic digital content to many streams of commerce and a popular media platform.
Expanding Media Reach
With MrBeast having partnerships with brands he has been able to not only generate wealth but showcase how traditional structures in media have changed with one man running a whole enterprise with success. By creating multiple entities from merchandise to even food chains MrBeast has now used these to influence even a bigger market.
"In the Heart of the Sea" on Netflix
While not on "Beast Games" one project that Mr. Beast appeared in and is making a comeback on Netflix is “In the Heart of the Sea” which had Tom Holland and Chris Hemsworth with Cillian Murphy and Brendan Gleeson, which was once not very successful at theaters. This film which is based off of Moby Dick is a seafaring drama that is showing a trend now in recent media streaming. With big name stars its success now showcases the importance of digital media today.
Streaming Revival
Despite initially flopping at the box office it rose up on the ranks for Netflix and it topped the charts. Viewers were drawn to the movie because of all star cast with a storyline that explores elements of man vs nature.
Key Takeaways
- MrBeast a Youtuber has made his move from the streaming world to a mega production company which is on full display with "Beast Games" on Amazon.
- “Beast Games” is both controversial and successful using themes such as big money, chaos and public shaming.
- While using the show MrBeast continues to use corporate ties and the promotion of those companies to continue a business plan he has been perfecting over years of growth.
- Legal action shows a shift in power when those in control are challenged over their unethical actions.
- Despite struggles the message of influence that was displayed during Beast Games along with older works getting new life on platforms continues to highlight the growth Mr. Beast’s journey of creative power and recognition from media and fans worldwide.